About Us

Foundation Realty LLC was founded by Real Estate Broker Erica Laughlin in 2005. We affiliated with Keller Williams Realty® in 2008, but haven't changed our main focus: serving you and the needs of our communities in Wisconsin.

Foundation Realty LLC and its associates are licensed by the Wisconsin Department of Regulation & Licensing, and are members of the South Central Wisconsin MLS, the REALTORS® Association of South Central Wisconsin, the Wisconsin REALTORS® Association, and the National Association of REALTORS®.

About Our Founder

Erica Laughlin, ABR, e-Pro
Broker, Accredited Buyer Representative

An Accredited Buyer Representative, Erica Laughlin is the Broker-Owner of Foundation Realty LLC and holds Master's degrees in Educational Leadership & Policy Analysis, as well as French Language & Culture.Fewer than 1% of agents in the Madison area are ePro Certified Internet Professionals, and Erica is among this elite roster. To learn more about working with an ePro, please click here. In addition, Erica is one of only 7 agents in the entire state of Wisconsin who has completed the rigorous coursework requiredfor the prestigious Accredited Luxury Home Specialist (ALHS) designation. She regularly teaches seminars for Home Buyers through the University of Wisconsin Union Mini Courses. See http://www.union.wisc.edu/minicourses for more information.

Erica's special areas of interest are:

  • First-Time Home Buyer Representation
  • Internet Buyer and Seller Representation
  • Home Ownership Education and Opportunities for Women & Minorities
  • Home Staging & Appearance Consulting
  • Mid-Range and Luxury Home Sales

See my profile on Zolve

About Keller Williams Realty®

KW LogoWhy Use Keller Williams®?    ...because your move matters!

Full Time Professionals: Keller Williams® is made up of top full time sales associates and supporting staff that are carefully selected to be part of our firm.

Knowledgeable: In addition to required education for licensing, our sales associates attend numerous courses through Keller Williams® University to keep them up-to-date on current real estate trends and information. Our training is the most comprehensive in the industry.

Professional Standards: Our standards for performance are for the benefit of our clients and they are the highest standards in the industry. Our policy manual guarantees our professional standards.

Financing Power: Our sales associates and staff maintain a day-to-day contact with preferred lending institutions in their business area. This helps our buyers find the best possible financing.

Prequalified Buyers: At Keller Williams®, we work to protect buyers and sellers by obtaining pre-qualifying information on all potential buyers. This service helps buyers know if they might be qualified to purchase a new home and it helps sellers know if their purchaser may be qualified to purchase a home.

Inventory Knowledge: In order to be successful in working with buyers, each Keller Williams® office maintains a large inventory of brokerage and new homes for sale. Our associates are always aware of all the available properties within their market.

Total Commitment: Our commitment to you is this- We will always strive to provide professional real estate services to the very best of our ability.

We are committed to giving equal service to all people as provided by fair housing laws. Sellers and Buyers are noticed that State of Wisconsin and federal fair housing laws prohibit Broker and Seller from discriminating.

 

 

 

 

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